Implications for Business
The world is changing rapidly for both businesses and consumers. One of the most significant changes in recent years has been the advent of social media. As a result, companies are now able to communicate directly with their customers, meaning the customer service experience can be significantly improved. In addition, these new social media outlets present a platform for companies to engage consumers on a deeper level than traditional forms of advertising.
Customers are now able to engage with companies via social media sites, such as Facebook and Twitter. This allows businesses to not only communicate individual product information, but also provide other information about the company, such as new store locations or upcoming deals. Customers find this extremely beneficial because they are more informed and able to interact with a company in a more personal manner. In addition, businesses can often resolve issues quickly and easily via these channels, which makes the customer experience much better.
Building a Successful Social Media Campaign
A successful social media campaign requires many factors to come together. Not only you need to keep your customers engaged, but also make sure it is not an overwhelming experience for them. A successful social media campaign should be fun and easy for customers to interact with. You want people who are passionate about your product or service, but you do not want them to become overwhelmed with the amount of information and data you provide them with
One of the most outstanding marketing campaigns was the Lego’s “rebuild the world” which was made out creative advertising. The ad acquired millions of views as a result of the a unique stance on social issues.
How Companies Use Social Networks Internally
One of the main reasons that companies create and use social networks is to build a company culture. This can be done by allowing all employees within the company to access these networks, but this might not be in the best interest of some companies. Some models suggest limiting network access to just employees of a given company. This would allow for a better information flow within a company, while still allowing the employees of that company to provide suggestions and feedback for their workplace. Limiting access can also reduce distractions for some employees who do not want to be a part of a social network outside of work hours.
When companies allow external people to have access to their internal information on these networks it is possible that confidential company information could be revealed. This can negatively impact the productivity of a business because non-employees may not understand the policies within the company.