Travel Time Each Way

Price of a Skirt

(Minutes)

(Dollars per skirt)

Local Department Store 15 100

Across Town 30 86

Neighboring City 60 63

Juanita makes $56 an hour at work. She has to take time off work to purchase her skirt, so each hour away from work costs her $56 in lost income. Assume that returning to work takes Juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. As you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling.

Complete the following table by computing the opportunity cost of Juanita’s time and the total cost of shopping at each location.