Social media metrics are necessary to determine how to manage your business.
a. There are many metrics available. How do you choose the right ones for your business?
b. Identify the metrics available for one type of social media, for instance, Twitter. Discuss what each metric is used for and how they can improve your business.
When Starbucks asks its social media users to suggest new drink varieties and to comment on new drinks that are being market tested, it is employing the _____ process.
A. blogging
B. user-based
C. crowd-sourcing
D. specialty design
E. outsourcing
