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Social Media ad campaign | Mass communication homework help

Assignment Media Differentiation NEW

Discuss the pros and cons of using the following media in an ad campaign:
·         Print
·         Billboard
·         Radio
·         Television
·         Social Media (Facebook, Twitter, etc.)
·         Digital (Google, websites, etc.)
Include the following information for each medium on the list:
·         When might you use each form of media?
·         What are the pros of each form of media?
·         What are the drawbacks to each type of media?
·         Which audience(s) would be most suitable for each type of media?
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