This model was first proposed by Wilbur Schramm in 1954, and has since been expanded upon by other scholars.
The model is often used in the field of education, as it provides a helpful way of understanding how students and teachers can interact with each other to create learning opportunities.
The transactional model of communication posits that individuals engage in a back-and-forth process of communication in order to create meaning.
In other words, meaning is not simply transmitted from one individual to another, but is instead created through an interactive process.
The transactional model has several key components.
The transactional model of communication is useful for businesses because it shows that communication is a process, not an event. In order for businesses to be successful, they need to understand that communication is an ongoing process that involves all parties involved.
This model can help businesses create more effective communication strategies by emphasizing the importance of all parties involved in the communication process.
The transactional model of communication is also useful for personal relationships. This model can help individuals understand that communication is a two-way process and that both parties are responsible for creating and understanding the message.
It can also help individuals improve their communication skills by emphasizing the importance of active listening and mutual respect.
This model is helpful in understanding how communication works because it shows that communication is not simply about exchanging information, but rather about creating meaning through a shared understanding.
It can be applied to any type of communication, including verbal, nonverbal, and written communication.
While the transactional model is a helpful way of understanding communication, it is important to remember that not all interactions will fit perfectly into this framework.
In some cases, one person may dominate the conversation, or there may be little back-and-forth exchange at all. However, overall, the transactional model provides a useful tool for thinking about how communication works.
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