Strategic Marketing in Sportwear Industry

The market research is based on the sportswear industry. The sportswear sector is a diverse industry covering a wide variety of products for all sports personalities. The sportswear industry covers a wide range of products from apparel to footwear in sports such as basketball, tennis, and golf. The global market industry market capitalization as of 2020 was $365 billion and is estimated to grow at a compound annual growth rate of 5.5% to reach $530 billion in 2027. The sector’s main players include; Adidas AG, Nike Incorporation, Puma SE, Under Armor, and New Balance.

The specific market segmentation research is aimed at Adidas AG (Adidas). Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, Germany. The company designs and manufactures footwear, apparel, and accessories. Adidas products are traditionally marked with a three-stripe trademark, which is used as a promotional logo. The company sells its products under three different brand names; Adidas, Reebok, and TaylorMade. In 2019, the company’s net sales amounted to an estimated 23 billion euros making the company largest in Europe, and second-largest worldwide.

The shifting dynamics regarding the increase in health awareness has led to the development of a market niche involving athleisure footwear (Abbasi, 2020). Athletes prefer light sneakers when exercising as it offers less resistance thus conserving more energy. More people are joining the fitness bandwagon thus the sneakers are a perfect fit for performing indoor and outdoor exercises. The sneakers can also be used in formal and casual occasions as trendy and stylish footwear. The preference for sneakers is changing from not only being an athletic shoe but also a fashion trend (Abbasi, 2020). The types of strategic changes required include; new markets for the current Adidas sneakers and the development of new athleisure sneakers for the new markets. The company’s strategy is the development of athleisure aesthetic sneakers that are versatile in their styling where the design is structured to be a perfect motif for almost any outfit, such as monochrome tracksuits and t-shirts, and jeans laid back style. The sneakers will possess similar characteristics as athletic sportswear.




Abbasi, S. M. (2020). The Relationship Between High Fashion Brand’s Image, and Customer’s Behavior. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 66(1), 157-168.



Calculate your paper price
Pages (550 words)
Approximate price: -


Quality Research Papers

If you’re looking for an Essay writing service to help turn all of your hard work into a product that readers can appreciate, then look no further than our essay writing website. With a team of writers who go the extra mile, and customer support representative’s around-the-clock eager to assist you, we are ready to ace any exam or provide any posterity with what they need.

Top Assignment Writers

Our essay writers are experienced professionals who have the knowledge to write an essay about any subject matter in an interesting way while maintaining academic integrity. Our professional essay writers work day and night to ensure that you receive quality essays on time without any delay or interruption. With many years of experience behind us, our essay writing website is now led by professionals with extensive knowledge in various fields of study.

Zero Plagiarism

For any write my essay for me request, you will never need to worry about plagiarism or getting caught up in the stress of completing assignments when you use our professional services! Get started today by ordering your first paper from us and we'll give you 10% off!

24/7 Customer Support

We are available 24/7, 365 days a year to help you out with your academic needs! if you have any "do my paper" questions or technical concerns, simply chat with one of our essay writing customer service representatives via the Chat Window on the bottom right corner of this screen

Prompt Delivery and 100% Money Back Guarantee

These academic experts are distinct from most other essay writing websites because they have doctoral degrees and decades of professional experience in academia. And because they know how overwhelming college life can be, we waive all minimum deadlines so you can focus on studying without worrying about your assignment always hanging over your head.

Free Revisions

Our Academic writers are confident and highly capable to take on any challenge ranging from a simple high school essay, question and answer assignment help, PowerPoint Presentation, research paper, dissertation, among others . However, we do not allow customers who abuse the free revisions privilege.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

When the world rushes and deadlines increase, it's hard to put your best foot forward. is here to help you with top quality essays on all topics, from history papers and engineering design descriptions to sociology case studies. For any write my essay for me request, you can count on a professional team of essay writers who are well experienced and researched in their field as they develop an original paper for you with 24/7 customer support.


Homework Help Service is an excellent solution for all your problems regarding writing an outstanding admission essay. You don't need to worry about anything anymore because we will provide you with high-quality papers written by expert writers who know how to write professionally!


Paper Formats and Types

From time management skills to APA format citations; from MLA formatting rules for research papers; from college application essays where the stakes are high--all these aspects of academic life become clearer as we write it all down on paper! is a professional essay writing service that provides students with well-researched, high quality essays on any topic and at any level of study.


Editing & Proofreading

Some of our clients prefer to write their essays themselves and have a third-party like proofread it for errors after they are done writing. We have a skilled team of editors who examine your paper closely, looking out for any mistakes that may lessen the appeal or effectiveness of the essay as well as make amends in order to better improve its overall quality before you submit it anywhere else! For all your editing needs, turn to


Revision Support

You work hard at your academics, and you should be rewarded, with a revision or modification for free on any order from a discursive essay , assignment to dissertation papers.