Social Media Campaign Proposal – Working Bibliography

Hendriks, H., Van den Putte, B., Gebhardt, W. A., & Moreno, M. A. (2018). Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram. Journal of medical Internet research, 20(6), e226. Retrieved from

Hendricks, et al. (2018) talk about how alcohol-related posts on social media platforms such as Instagram and Snapchat influence the youths’ alcoholism. Posts that are alcohol-related generally receive more likes than posts that are not alcohol-related which shows that the posts generally excite the youths. There should be a way to reduce alcohol-related posts that are uploaded on social media platforms to reduce the alcohol consumed by youths and the effects that come with its consumption.

Barry, A., Padon, A., Whiteman, S., Hicks, K., Carreon, A., Crowell, J., Willingham, K., & Merianos, A. (2018). Alcohol Advertising on Social Media: Examining the Content of Popular Alcohol Brands on Instagram. Substance Use & Misuse. 53. 1-8. Retrieved from 10.1080/10826084.2018.1482345.

Substantial evidence is present to show that when youths are exposed to alcohol content on social media platforms earlier than they are supposed to, there is a high probability of them engaging in alcohol. Barry, et al. (2018) says that Instagram and Snapchat alcohol brands do not limit their content to only adults who have attained their legal age. The source contains content on how to analyze the content posted on social media platforms and how to reduce the number of youths engaging themselves in alcohol earlier than they should to reduce alcohol use during their youth.

Moreno, M. A., & Whitehill, J. M. (2014). Influence of Social Media on Alcohol Use in Adolescents and Young Adults. Alcohol research : current reviews, 36(1), 91–100. Retrieved from

Access to unfiltered social media content, in this case, alcohol-related content by youths has a massive impact on the alcoholism of the youth in society. Moreno, et al. (2014) considers social media as one of the social platforms whereby alcohol is consumed with the presence of people from all age brackets being included. The article describes how social media platforms impact the alcoholism of youths and methods that can be employed to curb the rate of alcoholism.

Boyle, S. C., LaBrie, J. W., Froidevaux, N. M., & Witkovic, Y. D. (2016). Different digital paths to the keg? How exposure to peers’ alcohol-related social media content influences drinking among male and female first-year college students. Addictive behaviors, 57, 21–29.  Retrieved from

In Boyle, et al. (2016), article, they discuss how Instagram and Snapchat influence first-year students and how the content influences them six months later. The number of times a student is exposed to alcohol content within their first year is a great determiner of their alcohol consumption later in life. Content on social media platforms should be limited to reduce the number of cases and how bad the effects of alcohol are on the youth.

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