Project Proposal Assignment Paper

As a product manager for N&M consulting company hired by Super Shop to create a proposal that will help the added value to the business, my marketing team and I have conducted the need assessment process in a grocery shop and identified specific human needs that require immediate attention. Some of the key human needs that should be resolved are the online and delivery services and product variety. These two needs are essential for the contemporary grocery shop to compete effectively. The shopping trend for customers has been primarily influenced by technology evolution, which is a factor the shop owners should consider keenly and not be left out operating in traditional ways.

Emerging Problem

The target audiences for this Super shop grocery are the professional and stay at home parents. When you look at these two categories of the target audience, one factor affecting them should be considered. The two categories of consumers don’t have enough time to go shopping as most professionals are busy at work while also staying at home parents are busy with work. Thus, they will need to take the minimum time possible to finish shopping and embark on their duties when they come shopping. The time factor is a serious issue that the grocery should deal with, especially when the primary target audiences are busy and lack ample time for shopping. If the time factor problem is solved, the consumer will be served well, and business will experience value proposition.

The Possible Consumer-Focused Solution to the Problem

Consumer-focus implies having your customers’ needs first by satisfying the needs properly and developing a robust connection. The possible solution to the identified problem is for the grocery owner to save customers time through the following ways. First, the target audience is professionals who, in most cases, do interact with computers and are aware of online shopping and delivery. If the grocery can be transformed into e-grocery, it will save customer time shopping online and goods delivered to the doorstep. Second, the grocery should consider having a variety of products that will ensure the customer has many alternatives and substitutes.

Value Proposition

The value proposition is where a marketing strategy employed by a business should convince a potential customer as to why the product and services offered will be of more value to them than from their counterparts. With the use of design thinking, a methodology that gives a solution-based approach to solving problems can direct in attaining value proposition by the business (Harvard Business School, 2020). Using the five stages of design thinking such as gaining an empathic understanding of a problem, defining the core problem, generating ideas to solve the problem, solutions implementation within prototyping where they are investigated and either accepted or improved and finally, the testing stage of the solutions formulated (Lake, 2020).

Design Thinking Supports Prototyping

The proposed solutions suggested in a consumer-based solution should be adapted because solutions were formulated after various considerations in design thinking stages. First and foremost, there was an understanding of the problem, after which analysis was done on observations and synthesize of the problem to define core problem facing the business. Brainstorming of the problem to produce helpful ideas in creating a solution to the problem and investigating the problem solutions to have a better solution through prototyping. Then rigorous testing is done to generate the best solution to be adapted (Dam, 2020).

Strategies to Test Proposed Solutions

There are two types of the proposed solution to solve the business identified problem, the migration to online and delivery services and introducing varieties of products in the grocery shop. Online and delivery services can be tested by observing the traffic on the grocery website and the rate at which products will be ordered by the customers. The data will be analyzed on a daily basis to see the progression of the solution and the success of the solution will be witnessed through heavy traffic on the website. Regarding the product variety solution, data of the varieties products introduced to the business will also be assessed on a daily to determine if customers are buying them.

References

Dam, R., & Siang, T. (2020). 5 Stages in the Design Thinking Process. The Interaction Design Foundation. Retrieved 30 September 2020, from https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process.

Unique Value Proposition – Institute For Strategy And Competitiveness – Harvard Business School. Havard Business School. (2020). Retrieved 30 September 2020, from https://www.isc.hbs.edu/strategy/creating-a-successful-strategy/Pages/unique-value-proposition.aspx.

Lake, L. (2020). “Develop Your Value Proposition,” Retrieved 30 September 2020, from http://marketing.about.com/od/marketingplanandstrategy/a/valueprop.htm

Essay-Writing
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Essay-writing.com

Quality Research Papers

If you’re looking for an Essay writing service to help turn all of your hard work into a product that readers can appreciate, then look no further than our essay writing website. With a team of writers who go the extra mile, and customer support representative’s around-the-clock eager to assist you, we are ready to ace any exam or provide any posterity with what they need.

Top Assignment Writers

Our essay writers are experienced professionals who have the knowledge to write an essay about any subject matter in an interesting way while maintaining academic integrity. Our professional essay writers work day and night to ensure that you receive quality essays on time without any delay or interruption. With many years of experience behind us, our essay writing website is now led by professionals with extensive knowledge in various fields of study.

Zero Plagiarism

For any write my essay for me request, you will never need to worry about plagiarism or getting caught up in the stress of completing assignments when you use our professional services! Get started today by ordering your first paper from us and we'll give you 10% off!

24/7 Customer Support

We are available 24/7, 365 days a year to help you out with your academic needs! if you have any "do my paper" questions or technical concerns, simply chat with one of our essay writing customer service representatives via the Chat Window on the bottom right corner of this screen

Prompt Delivery and 100% Money Back Guarantee

These academic experts are distinct from most other essay writing websites because they have doctoral degrees and decades of professional experience in academia. And because they know how overwhelming college life can be, we waive all minimum deadlines so you can focus on studying without worrying about your assignment always hanging over your head.

Free Revisions

Our Academic writers are confident and highly capable to take on any challenge ranging from a simple high school essay, question and answer assignment help, PowerPoint Presentation, research paper, dissertation, among others . However, we do not allow customers who abuse the free revisions privilege.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

When the world rushes and deadlines increase, it's hard to put your best foot forward. Essay-writing.com is here to help you with top quality essays on all topics, from history papers and engineering design descriptions to sociology case studies. For any write my essay for me request, you can count on a professional team of essay writers who are well experienced and researched in their field as they develop an original paper for you with 24/7 customer support.

Essays

Homework Help Service

Essay-writing.com is an excellent solution for all your problems regarding writing an outstanding admission essay. You don't need to worry about anything anymore because we will provide you with high-quality papers written by expert writers who know how to write professionally!

Admissions

Paper Formats and Types

From time management skills to APA format citations; from MLA formatting rules for research papers; from college application essays where the stakes are high--all these aspects of academic life become clearer as we write it all down on paper! Essay-Writing.com is a professional essay writing service that provides students with well-researched, high quality essays on any topic and at any level of study.

Reviews

Editing & Proofreading

Some of our clients prefer to write their essays themselves and have a third-party like Essay-writing.com proofread it for errors after they are done writing. We have a skilled team of editors who examine your paper closely, looking out for any mistakes that may lessen the appeal or effectiveness of the essay as well as make amends in order to better improve its overall quality before you submit it anywhere else! For all your editing needs, turn to Essay-writing.com

Reviews

Revision Support

You work hard at your academics, and you should be rewarded, with a revision or modification for free on any order from a discursive essay , assignment to dissertation papers.