Attention
The commercial grabs the viewer’s attention by allowing them into Jason Momoa’s life outside the acting stage. Based on his electric performance as Khal Drago in HBO’s Game of Thrones, many people would be interested in interaction with him outside his screen life. However, the realization that his body physique is fake captures the viewer’s attention and provokes their thought process towards the character.
Need
Many people have a specific understanding of the definition of home and its significance in their perspectives towards life. However, many individuals have a superficial knowledge of how celebrities live their life outside the screen. By demonstrating the impact of having a house where no one can judge their vulnerabilities is the scoring point of the commercial.
Satisfaction
Jason Momoa’s fake outlook is a significant talking point in the commercial. Although individuals debate about its appearance on the screen and outside, they understand the importance of having an environment where one can be free to be anything (Rocket Mortgage, 2020). A home should be a place where everyone looks forward to going after a hard day of work, coupled with other pressures of life. This is well communicated in the commercial.
Visualization
The commercial wins people’s hearts by portraying the actual events that take place in their immediate environment. For instance, when Jason removes his fake muscles and abs is a confusing moment that guides individuals to understand the aspects that can be discovered by embracing Rocket Mortgage’s appeal to become a homeowner. From the infomercial, people can embrace the concept and align their objectives with those of the corporation.
Action
By merging controversy with the intended information, Rocket Mortgage succeeds in its attempt to guide individuals on the process of becoming a homeowner. Notably, the infomercial guides viewers on understanding the significance of homeownership and exposes them to methods they can use to own homes through the corporation.
