Electronic commerce, often transcribed as E-Commerce, is the transaction in services or goods through the computer network, like the internet. E-Commerce is engaged in mobile commerce, supply chain management, electronic data exchange, online dealings, internet promotion, and automatic information gathering systems. Current E-Commerce commonly uses the World Wide Web for no less than a single section of the deal’s life series. Electronic commerce commercials can use related shopping websites for trade transactions straight to the customers, promotion to establish and prospect new consumers, and involvement in retail for initiation of new services and goods. In this composition, I will focus on the Human-Computer Interaction (HCI) guide for designing and implementing self-service E-Commerce services that can be accessed through mobile devices such as laptops, smartphones, and tablets. Human-Computer Interface was also referred to as man-machine interaction or man-machine studies. HCI involves the design, execution, and assessment of computer systems and other linked phenomena that are meant for human use.
Human-Computer Interface design guidelines
Some of the most significant HCI design guidelines include; data entry, information display, and general interaction (Cooper, Reimann & Cronin, 2007). Any data and information provided by the Human-Computer Interaction should not be unclear or incomplete; otherwise, the web will not sustain the user’s needs. To facilitate a good display, some of the following guidelines are necessary;
Strategies for overall interaction are detailed instructions that emphasize general directives like;
The following are some significant guidelines on the data entry that are also enormously significant in Human-Computer Interactions.
Electronic commerce organizations frequently feel they need to decide between increasing consumer satisfaction and saving on consumer support costs; this causes a delicate balance that might strain any E-Commerce business area. Due to this delicate situation, electronic organizations find ways to preempt the requirements for consumers’ service demand by facilitating chances for consumers’ self-service. Customers appreciate the opportunity to buy and access products independently at the place, manner, and time that is convenient for them. Also, the self-service duration of transactions is minimized because an excellent self-service web provides fewer steps necessary for customers to get information.
Purpose and goals of a mobile self-service
Mobile self-service uses applications containing numerous functions that allow consumers to take specific processes exclusive of human interactions (Shahid, Hassan & Habibah, 2018). Self-service applications are purposed to help customers access things such as placing an order online, accessing customer care support, accessing previous orders. The self-service app also allows the customer to access information on various items and access other customers’ comments. Still, the self-service app provides information on every item, helping the customers be specific on the object needed and satisfy all their desires. The self-service application should have the capacity to hold numerous customers at a given time, giving the customer a smooth and straightforward run without stress and pressure caused by app development errors. The customer should be able to carry out the total products review to buying procedure without inputting information from other sources; this is the app’s primary purpose that fits the mobile self-services.
Target Segments
Mobile self-service webs are made to achieve specific tasks in the regard of customers’ needs; for this reason, the self-service app targets consumers who desire to access information of a product, purchase a product, or make transactions through the application on their mobile devices (Newman, Wachter & White, 2018). For the self-service application to meet its goal, it should occupy the needs of the maximum number possible of customers, ensuring that the individuals who use mobile devices remain the key target audience.
The audience needs and wants
The target audience’s needs must be catered for entirely while ensuring that the peak output possible output of the application is achieved (Jamil et al., 2016). The self-service app should still support numerous platforms to ensure that the maximum number of consumers is attained. The customers might even have multiple mobile devices like laptops, smartphones, personal computers, tablets, and they need to use the app from any mobile device they are presently using. When users use the app, the run needs to be smooth on all platforms and help the consumer conduct applications target acts with the necessary simplicity. The customers should quickly get objects and information, place an order, and pay quickly. Most consumers are more likely to select the self-service application that is easily accessible, simple to use, and one that can adjust to their desires. The survey should be conducted and create the application after the results have been fully considered for the self-service app to attain all the customers’ needs. After the app has been designed, research should be conducted on the customers to gather the information concerning the application user experience, targeting to improve the application.
Resources necessary to achieve the desired outcome
To create the intended self-service application, the developer must consider all the necessary resources, including ways to sustain users’ requirements (Lennerholt, van Laere & Söderström, 2018). Research is incredibly significant because they help one gain knowledge on what the users need, ways to attain what they need, and retrieve data on how customers desire to utilize the app. Wire-diagramming programs greatly help develop a custom prototype that simplifies the process for one to create an application without being concerned about the application’s goal being formed. Wire-diagraming makes the coding simple. A prototyping program is also significant in developing a self-service application intended to support numerous platforms. A self-service app enables consumers to change the code in just one forum then save it from supporting other platforms. QA testers are also necessary to get matters with coding, like bugs. Sufficient research needs to be conducted before developing the application; this is the crucial resource, mainly if the data is attained from the targeted user.
Design of the website for mobile devices
Mobile gadgets are quickly becoming more critical when considering platforms because they are becoming more popular with the target user (Godwin-Jones, 2017). Mobile devices need touch-friendly interfaces. Good mobile design should enable the user to scroll a column of items with an options part that allows them to choose the criteria they are primarily determined while navigating through the application. The options part should be simple to understand and select the items required. It should also include a search part that enables the consumer to search and filter to access what they need easily and in a short time. The simplicity of the application enables the consumers to retrieve items and services easily and encourages them to search for more things than they intended to buy. The message size must be large enough to enable the consumer to read easily. The option key needs to be big enough to allow the user to access it readily, even when using a low or high-resolution mobile device. The app should be familiar even when opened with different platforms. Different methods can be used to determine the user experience while using websites such as; expert evaluations, field studies, lab studies, mixed methods, and surveys.
Interfaces applicable to mobile devices
The basic purpose of the Interfaces is to facilitate consumers with a user-friendly and smooth experience (Wang & Huang, 2015). Touch interfaces are excellent when considering a smartphone user. There must be fewer odds of touch errors; therefore, there is a need for the appropriate design of keys. There is restricted independence as in a pointer; the pointer is precise because users can see wherever they are aiming at, not like on touchscreens where the picks that users choose lie under the fingers. The diverse interfaces make it challenging to develop the website in a collective way that is mutual to all podiums. The interface designs for Sports R US home page and the checkout page are provided in Figure 1 and Figure 2 below, respectively.
Figure 1: Home page
Figure 2: Checkout Page
Recommend one prototype that could be created
The finest prototype for this standard is the high-fidelity prototype. A high-reliability prototype arises with different purposes than a low fidelity prototype and includes all essential purposes for crafting an app (Schmidt et al., 2017). When evolving the application, the developer needs to view the advancement from all viewpoints and access how a task functions on a platform functions on other platforms. Apart from browser and hardware compatibility alterations, the developer should observe how various mobile gadgets respond to the application. To develop a high-fidelity model, one needs to create a simple and more of a structure of the website, adjusting it rendering to the consumers’ favorites. The technique allows one to progress a suitably intended application and shelters the essential choice of coverage.
Implementation on different mobile devices
When implementing the mobile self-service app, it must be very flexible regarding users’ desires. Must establish the app employed for diverse podiums; hence should complete the procedure on all the platforms reflected throughout the progress (Kumar, Raj & Jelciana, 2017). Evolving the applications firmly for browsers is likely because many mobile gadgets include browsers inclusive of collective web coding. The app must comprise a visitor sign-in that enables them to assess items and include them in the wagon even for relaxation without registering. Registering may be made compulsory only at the point of purchase. Customers should access all their activity on the application when they wish. It should also be stress-free to circumnavigate through the application, even on smaller gadgets like mobile phones.
Electronic commerce, often transcribed as E-Commerce, is the transaction in services or goods through the computer net, like the internet. Some of the most significant HCI design guidelines include; data entry, information display, and general interaction. Mobile self-service uses applications that contain numerous functions which allow consumers to take specific processes exclusive of human interactions. Self-service applications are purposed to help customers access things such as placing an order online, accessing customer care support, accessing previous orders. To create the intended self-service application, they must consider all the necessary resources, including ways to sustain users’ requirements. Research is greatly significant because they help one to gain knowledge on what the users need, ways they desire to attain what they need, and retrieve data on how customers desirers to utilize the app.
