Application of Social Responsibility Theory in International Mass Communication
The research will focus on the application of the social responsibility theory to advance international mass communication and information sharing. The value of free mass communication and information sharing is fundamental to informing the citizen and society effectively. The research emphasizes the importance of maintaining a democratic society that ascertains the media freedom from government constraints as crucial to providing the most reliable, impartial, and the best information to the citizens. The research on social responsibility is influenced by the need to provide objective information that reveals the truth to the public. Thus, the research comprises of the research questions, research objectives, importance of conducting the research, and thorough analysis of the literature review. Hence, assess the existing literature and diverse views from different scholars on the fulfillment of social responsibility theory in international mass communication.
Significance of the Research Topic
The significance of the research topic is embedded in the importance of maintaining free mass communication without government bottlenecks to informing the public. The capacity to maintain the truth is the primary objective as the public has the right to stay informed of the developments which affect their daily lives from social, economic, and political spheres. The research emphasizes the value of mass communication freedom – a fundamental right of free expression and access to information. The media plays an integral role in the advancement of democratic values that exhibit the epitome of a free society. The conduct of the research enhances the spread of democracy and respect of human rights as guaranteed by respective states’ constitutions and international treaties on human rights. Therefore, continued research on advancing social responsibility theory is essential to guaranteeing massive freedoms for the members of the society without the fear of victimization and incarceration. Hence, it serves as a tool to enhance democratic values and respect for all human beings.
The research will focus on the use of a scholarly, journal, and peer-reviewed articles to assess the existing literature that captures views of different scholars. The use of scholarly, journal and peer-reviewed articles is based on the need to utilize authentic information that is well researched and informative on the existing literature to the topic.
The first part will delve into the conduct of the journalists in adherence to the social ethos, culture, and psycho-social ramifications that their work may impact on the society (Ravi 306). The values of toeing the line of journalistic ethos are crucial to maintaining authentic relaying of information to the public (Christians and Fackler 2014). This connotes the difference in journalism professionalism in different countries that determine the authenticity of the information they feed to the public (Uzuegbunam 2015). The capacity for maintaining media freedom from government constraints and influence is crucial to justified and impartial information deliverance to the public. This is unlike the soviet theory that advances state-controlled mass communication in service to the government and the ruling class as opposed to serving the interests of the community and the members of the public. Thus, Uzuegbunam (2015) notes the importance of democratic-participant that is advanced by the social responsibility theory of the press in promoting free-thinking.
The second part focuses on the value of maintaining impartial and reliable information deliverance to the public. Simundic (2013) maintains that the quality of media reporting and publications of research must be conducted and delivered in a transparent, honest, and trustful manner. This must be free of deviation from the truth that impedes authentic reporting and informing of the public. Maines and Wahlen (2006) echoes the same sentiments in the value of accounting for information reliability in that relayed information is based on authentic sources and empirical evidence. This is significant to assure the credibility of mass communication especially in the wake of fake news and rampant social media reporting (Calvo-Porral et al. 2014). Lee (2018) wraps the argument by emphasizing the value of trust and credibility in the mass communication channels as fundamental towards achieving their primary objective of informing the public in an authentic manner.
The third part will evaluate the extent of information to which the public can consume. The social media increasingly becoming part of international mass communication channels presents its hurdles and challenges in the authenticity, integrity, and credibility of information delivered (Bergstrom and Belfrage 2018). This posits the spread of incidental consumption of information from individuals that shape opinions in the society (Bergstrom and Belfrage 2018). This draws the line on filtering the information in which the public can consume based on the audience target to achieve the objective of being information. Baruah (2012) in the use of social media and determining the contents in which the public can consume maintains the need to uphold ethical practices as a form of social responsibility.
Finally, in the social responsibility theory of international mass communication –government control and constraints are limited to the extent to which they can control the media performance. Happer and Philo (2013) assert the significance of the media in informing the public of continuing social changes impacting public opinions. Mass media plays an integral role in society including acting as a watchdog and holding the government accountable to the public. Happer and Philo (2016) assert that the media has the power to influence policymaking, decision making, among other aspects that affect the public. This is crucial to expanding its influence over the government which is part of the social responsibility theory (Starke et al. 2016). The research finds the role of the media to be profound in promoting the social and democratic values of a free society and branches of government. Thus, the government does not control or cannot limit the extent to which media freedom is pursued.porary Review.” (2015).