The key interesting thing learned from the documentary is the realization of the rapid changes in the technology market and increasingly transforming consumer needs in the market. The video shows Google’s top employees interacting with consumers and attending mobile workshops to get a grip of the market. This is in recognition of the rapid changes and massive market potential for consumers. For example, there is an identification of the profound demand to use mobile phones compared to personal computers among some of the rapidly growing populations and regions in Asia, India and Africa. The understanding of the target market needs is fundamental to inform creative and innovative transformations of a company. Thus, focus on sustaining satisfaction consumer needs and meeting the objectives of the market.
Ethical Issues Arising from e-Businesses such as Google
Data collection is a massive phenomenon presenting diverse problems to the company. The ability to maintain information security is a crucial ethical issue that has to be guarantee. Companies have to inform users of the information privacy and security to seek approval to sharing their information with the company. Also, it fundamental to avoid intellectual property violations something that has been a common thing for big data companies. Product quality, compliance, cyber-squatting, and online privacy are fundamental issues that big companies must meet to protect users in the digital and internet platforms.
Buying Customer / Search Engine User
The most fundamental privacy right for buying customers or search engine user comprises of security and privacy rights. The guarantee of security and privacy rights is fundamental to ensure your information remains confidential. That is, it is not prone to phishing, cyber security errors, and malicious manipulation of the information. One would be willing to stop using search engine from an e-business until this demand is met. The use and exposure of information without guarantee of security and privacy risks the operations of an organization as there are extensive cyber security threats on the internet.