My study focuses on investigating how the media shapes communication. In the contemporary world, the advancement of technology and the internet has profound impacts on the media and delivery information. My study will analyze how the media is integral to communication sharing and the role it plays in the delivery of the information. I will use resources that are carefully selected from a group of scholarly and peer-reviewed materials. This is paramount to ascertain the credibility of the resources as academic materials viable to be used in the research. The authors are authentic and credible, making the research a smooth process that is bound to induce significant insights. Knowledge development through the research is a primary objective in which I intend to share with my readers. Thus, conducting the research and extensive analysis is an enjoyable opportunity to contribute to the body of knowledge on the role of the media in shaping communications.
Alalawi and Al-Jenaibi examine the effect and impact the media has on directly influencing people in different ways. The authors assert that the media touches diverse spheres of daily life including “religious, political, education, corporate practice, business, science and technology,” among others in the society. The assumptions made an impact on shaping the opinions and views in society. The article analyzes scholarly views including expert opinions of well-known and distinguished authors and social sciences specialists, to provide empirical research for the study. Thus, it proves to be a significant source that draws close comparisons of how the media influence and sways the information contents being communicated through different platforms.
Hemsley et al. embark on a very interesting study that seeks to answer whether “social media is for good or evil?” The question puzzles and attract different opinions as advanced in its favor of “skepticism, fear, outrage, and panic the platform has been used to extend in the society.” Hemsley et al. note that adverse implications are spread by the recent trends of “privacy violations, fake news, and Russian troll farms.” This impacts on the assessment of whether the benefits of social media in conveying information and communications outweigh the drawbacks experience. The article is a peer-reviewed resource. The article is fundamental to the study as it informs on the diversity and utilization of social media to spread inauthentic information to cause fear, panic, havoc, and outrage. Thus, it illustrates the manipulation of the media in sharing information and communication.
Jara-Figueroa et al. outline a diverse view on the existence of communication technologies – including social media platforms and printing services as they are used in “changing the way ideas are spread and recorded.” The article is scholarly material. The article evaluates how media as communication technology is used to manipulate content in a way that best suits the specific technology used. This prompts the authors to base their research on several televisions, radios, influencers (celebrities, artists, sports players, etc.) that are used to advance bias in shaping the content communicated in the media platforms. This article is profoundly important to my research as it directly relates and presents how various channels utilize different approaches to manipulate content in a way that best suits their need. Hence, it shapes the nature of communication released for consumption.
Sherrick examines the negative evaluations of media companies and the influence they induce in shaping realities. The study conduct on a rare and unique topic finds that “an overall belief in harmful media effects is connected to the negative evaluations of the media companies which potentially affect the results.” The article is a scholarly material that introduces the functionality and perception of media companies. This provides vital insights fundamental to my study on the nature of the media and their influence on information and communications made through their platforms. Thus, the article is significant to the study to illuminate the value of perception of the media in shaping communication.
Mehraj et al. state that man is a social animal by nature. This prompts the evaluation of the “impacts of media on the individual, his family, and society.” The article notes that the media is used to shape people’s habits, attitudes, and behavior. For example, watching television programs on certain topics such as HIV/AIDS or leprosy can be used to send a particular message targeted to the audience. The media manipulates the information to send the intended message to influence the target audiences’ behavior, attitudes, and habits. The article provides critical insights vital to the study and analysis of direct involvement of the media in shaping individuals and society’s opinions and behavior. Thus, the article is essential and fundamental to understanding the use of advertisements, public education, political and social changes, et cetera.
Subramanian delves on the “influence the social media has in shaping interpersonal communication.” The social media portray diverse lifestyles that influence the nature of interpersonal communication. The experiences on social media platforms impact on the influence of the media platform to the nature of communication. The people’s desire to compete in the interaction and approach to fulfilling their social needs leads to social media to shape and influence the communication context. The article is essential to the study as it draws examples of the application of social media in shaping communication (interpersonal) communication through diverse strategies. Thus, it helps to examine how different approaches utilized in social media can be used to shape the communication and opinions of the users.
