Description of the Health Care Organization or Network
Banner Health is a highly competitive, tech-oriented, and transformative health care organization designed to provide virtual waiting rooms and telehealth urgent care services. Banner Health is a US-based non-profit health system that has its headquarters in Phoenix, Arizona. Banner Health operates 28 hospitals and specialized care facilities in six states, including Arizona, California, Nevada, Colorado, Wyoming, and Nebraska. The health network has been in operations for 21 years since its founding in 1999 following the merger of North Dakota based Lutheran Health Systems and Phoenix, Arizona based Samaritan Health System (Banner Health, 2020). The provision of telehealth is a primary objective for the Banner Health network that focuses on enabling patients to access their health records and schedules from the comfort of their homes. The transformation of virtual health care services has been made possible by Banner Health by establishing a secure and safe environment where patients can access, diagnose, and receive health care services irrespective of the physical distance. The health care systems operate to provide the latest solutions through the use of cutting edge technology that facilities virtual medical care provisions.
Banner Health through the use of “MyBanner Patient Portal” and Banner App, access to patient health records such as lab results, schedule for appointments, communicating with the doctors, accessing essential health records, and request for medical information is made more comfortable than ever in history (Banner Health, 2020). Banner Health is the largest employer in Arizona and one of the major employers in the United States. The health care network employment capacity constitutes of over 50,000 staff making provision of services such as emergency and hospital care, as well as, long-term home care a reality. As of 2018, Banner Health systems reported revenue of $7.83 billion and total accumulative assets worth a tune of $11.67 billion (Banner Health, 2020). Banner Health operates a Medicare Advantage insurance plan to facilitate the quality of health care services provided by the organization through the Banner University Family Care. Thus, it indicates the massive capacity and opportunity to serve a vast population and ascertain quality services provision.
Assessment of Overall Organizational Readiness
In enhancing the overall organizational readiness to deliver on vital health care services, Banner Health operates twenty locations in Arizona, one in California, four in Colorado, one in Nebraska, one in Nevada, and three in Wyoming (Banner Health, 2020). This expansion strategy is fundamental to enhance service delivery in the six states effectively and efficiently to all patients. The expansion of these regions enhances the health care system service delivery to all its patients. This provides an opportunity to maintain strategic locations where patients can access quick service and in-patient care check-ups when necessary. Also, quick mobilization is possible through the distribution of professional nurses and doctors in all Banner Health facilities.
The strategic partnership and affiliation with the University of Arizona College of Medicine set Banner Health network in a position to host residency training to massive medicine programs. This brings over 300 residents based in the Banner Health facilities impacting the expansion of service delivery to the patients. Such programs include Obstetrics and Gynecology, General Surgery, Medicine/Pediatrics, Internal Medicine, Family Medicine, Psychiatry, Neurology, Oral Maxillofacial Surgery, and Orthopedic Surgery (Banner Health, 2020). As well, it provides strategic opportunities to serve patients on a myriad of health care problems with professional physicians. The existence of quality personnel ascertains the capacity to access quality services.
The University of Texas M.D. Anderson Cancer Center’s strategic partnership with Banner Health saw the commitment of $100 million designated for the construction of a cancer center in Gilbert, Arizona. The facility is located at Banner Gateway Medical Center and was opened in 2011, serving as a strategic component in serving patients. This sets the readiness of the Banner Health systems to service patients efficiently with high standards and quality guaranteed.
The Banner Health network systems through the Banner Innovations Group (BIG) brings together health systems such as emergency departments chatbox under one umbrella to increase the efficiency of service delivery (Dietsche, 2019). As well, expansion to new areas in which the hospital can serve efficiently is integral to the overall performance and competitiveness of Banner Health. Therefore, extensive measures have been put in place to ensure quality service delivery to patients.
Banner Health network provides a system in which patients can access doctors for virtual diagnoses from the comfort of their homes. The provision of online health services is a fundamental solution to long-ques and durations in waiting rooms. Also, it serves as a strategic opportunity to access health information records, diagnoses, and health history to inform current decisions. The creation of awareness through massive information dissemination is a fundamental feature for Banner Health’s strategic plan to enlighten the patients on the medical service delivery. This culminates in creating more informed patients and taking proactive measures. The potential to apply technology in providing virtual solutions to the medical needs of the patients is integral to the strategic competitiveness of the health care network. Thus, bound to maintain future competitiveness and expansion to new areas within the medical and health practices.
Identification of Current or Potential Issues in Organizational Culture and Impact of These to Strategic Plan
The main current issue that resonates with the strategic plans outline above revolve around the adoption of technology to provide telehealth urgent care services and virtual waiting rooms for an in-person physician. The use of technology is integral to the Banner Health network, which brings together diverse departments in the medicine and health practices under one roof. This is ascertained through the use of the Banner Innovations Group (BIG) that is employed to steer innovativeness in medicine and health solutions (Dietsche, 2019). BIG is designed to bring all the medicine and health pieces under one umbrella where patients can access extensive health-related information and resources at ease. The initiative provides current trends to provide virtual and telehealth services operated at the comfort of the patient’s home. This is designed to deal with information technology-related problems to ascertain the digital transformation of medicine and health services’ success.
Theory or Model to Support Implementation of Strategic Plan
The capacity to support the implementation of the strategic plan based on the fluidity of the technological changes can be enhanced through the agile theory of change. The agile theory of change takes into account the developments experienced in technology dynamics (Wufka & Ralph, 2015). For example, the technology used in providing patients telehealth and virtual rooms platform, as well as access to health information records, is susceptible to information security threats. Therefore, advancements in information security protocols are fundamental to achieve the necessary service delivery with information breaches (Velthuijsen, Balje & Carter, 2015). Hence, the agile theory of change is fundamental to ascertain the strategic plans relating to IT-issues are well articulated and implemented successfully.
Banner Health. (2020). We’re here for you, from the comfort of home. Retrieved August 31, 2020, from https://www.bannerhealth.com/
Dietsche, E. (2019, May 30). Banner Health bets on innovation with formation of new initiative. MedCity News. Retrieved August 31, 2020, from https://medcitynews.com/2019/05/banner-health-innovation/?rf=1
Velthuijsen, H., Balje, J., & Carter, A. (2015, October). Agile development as a change management approach in Healthcare Innovation Projects. In 3rd Understanding Small Enterprises (USE) Conference 2015.
Wufka, M., & Ralph, P. (2015, August). Explaining agility with a process theory of change. In 2015 Agile Conference (pp. 60-64). IEEE.