Advertising exposes consumers to an enabling environment where they can learn more about specific products and services. When engaging consumers, corporations should understand their needs before proceeding to develop commodities that address their problems. Schivinski and Dariusz (189) indicate that advertisers have a limited understanding of consumer needs that compels them to engage third parties to understand the approaches that can be used to overcome the immediate challenges. In their bid to understand how consumers perceive brands, advertisers fail to recognize various strategies that contribute to the existing attitudes towards their commodities. Likewise, Hudák, Radovan, and Veronika (187) posit that marketing shapes the cognitive abilities of individuals regarding certain products in the business environment. While Schivinski and Dariusz believe that markets will continue experiencing saturated consumer power and competition from other industrial players, Hudák, Radovan, and Veronika posit that organizations must make informed decisions that demonstrate their desire to overcome issues affecting individuals in their surroundings.
In the first article, Schivinski and Dariusz adopt an exciting approach that keeps the reader engaged on the topic of discussion. Importantly, the authors package the research question in an exciting way that influences individuals about their preferred approach concerning the main issue. Understanding the problems that exist on the internet, one should have a fixed mindset concerning advertising and its intended impact on their purchasing power. Notably, the authors use terms such as Brand Equity (BE), Brand Attitude (BA), and Purchase Intention (PI) to enable the reader to internalize the issues revolving around advertising. On many occasions, readers are supposed to gain information by reading such articles where they can reflect on pertinent issues taking place in their immediate environment.
By portraying advertising as a particular form of marketing, Hudák, Radovan, and Veronika approach the topical issue from an informed perspective that highlights their understanding of the issues surrounding consumer perception. Importantly, the authors believe that marketing is used to change the mindset of individuals by exposing them to a specific environment where they can interact with new information. Likewise, scholars develop a unique point of view that provokes the thought process of individuals and allows them to realize their contribution to the advertising world. Markedly, the study uses specific innovative approaches such as the eye-tracking technology that enables the scholars to come up with credible findings.
Comparing Ethos in the Two Articles
Unlike Hudák, Radovan, and Veronika, Schivinski, and Dariusz develop an exciting approach to exploring that focuses on enhancing the thought process of individuals regarding the subject of discussion. By defining aspects associated with advertising and marketing, Schivinski and Dariusz anticipate the creation of an enabling environment where individuals can make informed decisions. Likewise, individuals can overcome challenges taking place in their surroundings and approach products introduced in the market differently. At any given time, readers are concerned about the need to attract individuals and expose them to a setting where they can think critically. Mostly, marketers aim at their purchasing power, where they offer viable solutions to existing products and services. By changing the narrative, it becomes easier for marketers to adopt an exciting approach that enhances the perspectives of individuals towards life.
Schivinski and Dariusz are emotionally attached to the reader because of their approach that aims at convincing individuals on the best method to understand the marketing techniques used by corporations. In many instances, individuals are supposed to realize existing opportunities and associate with brands that understand their needs. By enabling consumers to learn the techniques they can use during their analysis, many people will likely embrace Schivinski and Dariusz’s article and use their arguments to promote their content. Similarly, exploring the market creates a situation where people can detect misleading information and engage in activities that justify their attempts. For this reason, defining the different terms used in advertising creates a certain level of appeal that explains the approaches used by the authors to convince individuals about their recommended strategies.
Hudák, Radovan, and Veronika’s approach and evaluation of the topic are simplistic because of their limited information and focused exploration. Importantly, Hudák, Radovan, and Veronika focus on informing their target audience and allowing them to make informed decisions, which complement their attitude towards life. Likewise, the approaches taken by individuals to analyze issues in the business environment may differ as one interacts with different people. Marketing can be misleading, and as such, Hudak et al. propose a particular tactic that advertisers can use to validate their sources of information. From this realization, the authors believe that consumers can make independent decisions after learning the tactics from their findings.
Comparing Pathos in the Two Articles
Unlike Schivinski and Dariusz, Hudák, Radovan, and Veronika have a simplistic approach that differentiates them from other informational sources that have addressed the topic of study. Notably, the two groups of scholars are motivated to define a similar problem but use different methods to address the issue. In the process of resolving the problem, the authors appear to raise conflicting ideas that hinder them from discovering their potential. In the same vein, the scholars are determined to provide consumers with a set of information that appeals to their emotions with the hope of making the right decisions. Creating emotional appeal can also be misleading, but individuals should be responsible to the public because of the impact of their information on their quality of life.
Schivinski and Dariusz demonstrate how social media communication has influenced people’s decisions and the ability to purchase different products in the world today. Given the amount of time people spend on various social media platforms, advertisers have identified a common loophole that can be exploited to yield positive returns in the business environment. From this perspective, the scholars believe that social media advertising should be controlled and monitored because of its impact on the thought process of individuals. Likewise, the public can be easily misled by advertisers through social media advertisements because of their lack of credibility that is possessed by other marketing forms such as billboards and mainstream media channels.
Hudák, Radovan, and Veronika portray marketing as an art of convincing a target audience to recognize the efforts of individuals when presented with a series of challenges in their immediate environment. In this regard, individuals should identify various techniques that determine their problem and how the issues can be solved. Hudák, Radovan, and Veronika are confident about their findings because of the consistent use of eye-tracking technology, which improves the credibility of the conclusions recorded in the outcomes. Similarly, the authors also refer to mobile technology and how it has brought convenience to marketers because of its broad reach that influences people’s decisions with ease. By creating awareness on this aspect, the authors manage to improve outcomes and convince the public about the approaches that should be followed to overcome existing problems.
Comparing Logos in the Two Articles
Unlike Schivinski and Dariusz, Hudák, Radovan, and Veronika embark on an informative approach that yields positive outcomes. Importantly, the authors believe that consumers are the final decision-maker in the process of manufacturing. Although organizations might influence different stakeholders, the consumer determines the ability of a corporation to accomplish its objectives. In this regard, Hudák, Radovan, and Veronika use an informative approach that seeks to inform individuals about their desired goals. Likewise, the public is focused on creating a force that disrupts the methods used by corporates. From this observation, convincing them using adverts and changing their perspectives towards different products is an important technique that can be used to overcome problems affecting individuals in their immediate environment.
While Schivinski and Dariusz believe that markets will continue experiencing saturated consumer power and competition from other industrial players, Hudák, Radovan, and Veronika posit that organizations must make informed decisions that demonstrate their desire to overcome issues affecting individuals in their surroundings. In this regard, both articles focus on impacting the thought process of consumers by providing an in-depth analysis of the approaches used by consumers to achieve their desired objectives. Notably, the public is easily influenced by marketers by being able to access new information regarding commodities in the market. Therefore, this process can be interfered with when either party fails to adhere to the stipulated guidelines.