Impact of Privacy Regulations
Facebook social media site is used worldwide; thus, its data accessibility has a global impact. The collection of private data in today’s socially networked world is inevitable due to the large volumes of information posted on social media sites (Conger & X, 2019) The users delegate the responsibility for the protection of their private data to the tech giant by agreeing to the terms and conditions set. However, the company collaboration with app developers and advertisers jeopardize the way Facebook collects and monetizes the user’s data. The access of this private data is done without the consent of the people concerned and may be used against them without their knowledge as the case of Cambridge Analytica.
The expose regarding the handling of data by Facebook has led to worldwide condemnation due to the amount of personal data users have on the platform. This has led to the formulation of stricter rules and regulations by organizations such as the European Union (EU) and California to protect their citizens from breaching their privacy. The EU and California state have recently implemented the General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA), respectively, whose core function is to protect users’ data from being used without their consent and full understanding (Carlson, McKinney, Slezak and Wilmot, 2020). Another revelation is that users are not well versed with the policy privacies included in the cookies notification on the third-party apps. The company is at the responsibility of finding better ways to communicate the policies for the users to have full disclosure of the guidelines involved.