Consumer Pricing in the Fashion Industry

The fashion industry comprises of stylists, producers, suppliers and vendors dealing in apparel and fashion accessories directed at diverse customer sections. The numerous positions are typically saturated, generating a vicious rate rivalry amongst several products and a similarly fierce brand-image rivalry among others (Chen Xu & Wang, 2019). Apparel corporations may employ a various pricing approaches to distinguish their brand and attain economic benefits in the industry. Comprehending the rating options may assist an individual cultivate the perfect pricing strategy for their clothing business.

Based on the article, Pricing Strategies for the Apparel Industry, most clients seek low rates when conducting clothes shopping. Serving this section may yield substantial volume of sales at the expense of lesser per-unit productivity (Ingram, 2016). Clienteles in this section are keen to forgo quality for affordability and there is lower chance of maintaining loyalty to particular brands.  A hurried pricing strategy may be effective in such a case.  When numerous bundled merchandizes are retailed at a solitary low rate, it may express a point of additional cost effectiveness for economical consumers. Attention on cost regulation for this appraising approach to repeatedly push rates down over time.

Within the frill tier of the industry, shoppers’ sensitivity to prices is narrowly connected to the brand of an image compared to characteristic quality of the product or the market value. Fashion merchandizes are meticulously tied with creativity and social status in the minds of clients. Therefore, clients in this section are repeatedly more worried about the social appearance of their clothing compared to its materials’ quality and durability. A fashion proprietor should not be afraid of pushing the rates beyond the costs in this section, taking care of maintaining the rates as high as the rivals.  Nonetheless, this may appear to be counter-intuitive, but reducing the rates in this section may essentially diminish from a luxury brand’s appearance. It is important to utilize elementary market evaluating methods to initiate prices for this approach.




Chen, Q., Xu, Q., & Wang, W. (2019). Optimal policies for the pricing and replenishment of fashion apparel considering the effect of fashion level. Complexity2019.

Ingram, D. (2016, October 26). Pricing Strategies for the Apparel Industry. Retrieved January 29, 2021, from


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