Part A: Create a One-Page Test Plan
Mike’s restaurant, a fish foods restaurant on Riva Rd in Riva, California, seeks to expand its services by introducing an online food ordering system. The system seeks to provide clients with an ordering system that leads them to their ultimate objective with minimal distractions. Will there be enough information on the list for all kinds of users, including those unaware of the fish cuisines? Is the text big enough for users with impaired vision? Do consumers feel relaxed navigating the system, even if they make a mistake? Does the UI design elicit trust among the clients or consumer gratification? We will recruit 50 users to test our web page, between the ages of 25 and 60, and regularly place orders during lunchtime through various equipment such as laptops or desktop computers. The testing tasks involves accessing the restaurant menu, selecting meals, check out and placing order. The mock check-out assesses the usability design operations. We want to be certain that respondents have used other online ordering systems in the past and that they are grownups who could pay with a credit card. The scheduled date for the test plan is October 5th, 2021, with URLs and links sent to the chosen participants. The key benefits of the test plan involve securing the users’ trust in integrating the interface to place orders. The risks of not testing involve losing clients.
Part B: Conduct an Expert Review of a Prototype
Visibility of System Status: This usability heuristic is not applicable since it relates to the ordering system’s speed details. There is no notice of service interruption caused by updates.
System-to-real-world correspondence: The online ordering system’s flow is logical. The site is only available in English, without any other language settings. The font size is suitable for comprehensibility, and the color combination is not overpowering.
Error Prevention: This prototype does not provide any error standard precautions or confirmation dialog boxes. As a recommended practice, prior to clicking the final submit option, add preventative measures to the check-out website to reconfirm the user’s order is accurate and complete.
Recognition rather than recall: Within this prototype, the activities, choices, and visibility are all fully operational. The flow does not require users to recollect the next actions. However, the back steps are only accessible on one screen of this prototype. This might become a recall concern for the new customer.
Flexibility and efficiency of use: Using the plus and minus symbols to append menu choices set up a repetitive action instead of entering the ideal amount. It’s a lovely addition to have the menu categories’ drop-down menu actions.
Aesthetic and minimalist design: Color is vital and adds more value to the design. The order website permits me to place orders. The colors selected appear to present no challenges for the impaired and make better use of predominant colors. Colors are all well linked across the pages, complementing accents and efficient use of whitespace in the background.
Consistency Standards: I see value in this. The developer has generated a well-structured configuration. With more focus on engagement, flow, and better layout of key triggers, uniformity will improve. The links should be normalized and familiarly positioned to be expected and coherent throughout all activity pages.
The human factor of design and interface: When designing and developing a design that links with the customer base, the human factor is very important. This is vital for improving the usability and linking on a more personal basis, which increases the probability of the user returning and growing profits for the business.
Help and documentation: This usability heuristic does not apply. A recommendation to include a disclaimer or return policy on the payment page and again on the “Thank you” page may provide customers with some sense of security.
Control and Freedom: Users generally want the capability of working rapidly and effortlessly, with very little in between the start and endpoints. This is something that this website could enhance by discarding some of the obstacles and updating the billing system to an automatically generated platform such as Apple Pay, where all of the details are instantly supplied with no user intervention needed.
Part C: Exploring Strategies for Mobile Design
Best practices, principles, and methods for user interface and user experience design provide the required framework to ensure important design consideration factors are implemented in the user interface to enhance a positive user experience. Several elements should be considered when converting Mike’s restaurant’s online food ordering system into a mobile platform. Using best design techniques is vital to improving these UI/UX design objectives. Screen size, image quality, and proportions require a straightforward approach when deciding which characteristics to include in a mobile platform. In theory, each in-app characteristic will entail the establishment of a special display to sustain the feature. Web-based software with four to five functionalities is comparable to a smartphone with five to ten attributes. A mobile user is concerned with accomplishing their tasks as rapidly as possible. In UX, it is crucial to optimize the UI to facilitate the quick achievement of goals. Long reload times, unwarranted or extra ‘clicks’ between screens, and more user entry fields needed to fulfill their objective; essentially, the user will be less motivated to stick with your app and fulfill their meal order.
Converting web-based software to a mobile platform presents several obstacles. The most noteworthy are adjusting the design to best suit the relatively small display sizes of portable devices, maximizing task flow and battery efficiency, and guaranteeing the design is still available to a wide range of handheld phones. If not developed with close attention to the smallest details, this may have grave user experience ramifications, as the very small components pose the most impediments. User experiences are based entirely on the user’s conceptions when using UI. Usability could significantly influence how a customer feels when using a smartphone application; ease of use, perceived price, utility efficiency, and system effectiveness play a significant role. When the online food ordering product is installed via a mobile application, the consumer experience could result in an easy-to-learn system, easy to attain the user’s objectives of placing an online food order, and simple user recall during future UI interactions.
Several human factors must be considered when designing a user interface for consumer experience. Large processes are effectively broken into smaller parts; the human mind could only process four (plus or minus one) features at any particular time. The use of chunking processes greatly aids the customer’s cognitive abilities. Another factor to consider involves easily achieving through the ‘see and select’ processes, in which a human naturally opt to choose from an array of choices instead of recollection. This request should be facilitated using the drop-down menus for choice selection instead of free form user input data. Another factor involves encouraging learning by preserving the same appearance, form, and background throughout the website pages or smartphone application. This considerably eliminates learning prerequisites and reduces consumer cognitive load. The next factor involves consistency, which can be efficiently applied through the navigation features, preserving the similar outlook, structure, and location on every webpage. The last consideration involves accessibility. Accessibility is a significant consideration when developing a user interface and aiming for the best user interactions from such models.
Following the transition of online food ordering to a mobile application, the owner’s move to launch a comparable cafe in rural Russia must be bolstered by substantial changes. Russia positively correlates with the characterization of high power distance cultures with inaccessible superior officers. The most common cultural dimension witnessed in this modeled analysis is collectivist principles, which are described as primarily using precise language with a heavy emphasis on society and relationship building. These two aspects of deeply ingrained relationships and personal correlation principles reflect the high-context and collectivist cultural aspects.
The user interface must be modified further to satisfy the demands of a changing, rural Russian cultural persona, as the restaurant patron populace will be the restaurant’s target consumer. Considering the lack of screen size, proportions, and resolutions related to a wide range of mobile phones, a different user interface design must be designed to support the facility in Russia. Allowing enough reserve space in the UI for longer texts after translated version; for instance, up to ten characters in English equates to an average development of 200 to 300 %. This presumes that the appropriate interpretation and broader cultural meaning is sufficiently interpreted to the multi-cultural persona.
