Business Plan

A business model is a description of how a business runs it operations and the value that a business has to offer to one or several segments of customers (Osterwalder & Pigneur, 2010). Having a business plan enables a business to strategically position itself in an attempt to achieve sustainability by preserving what is distinct about it. This means performing different activities from those being performed from rival companies or performing same activities but in a different way. Employees ought to be guided in achieving strategic position of a company rather than compromising it. Focusing on an innovative restaurant that’s based on the senior generation’s food and culture, a business plan is crucial based on the building blocks of the Business Model Canvas where the product differentiation will be on maintaining the heritage passed on from generations.

Customer value proposition offer solutions to customer’s problems by satisfying their needs with value propositions. This should persuade a prospective customer that your service or product would be of greater benefit to them than your competitor’s services (Osterwalder & Pigneur, 2010). A good value proposition will give an edge over rivals and is a way by which prospects measure a company’s brand. For many customers, the first thing they experience when testing your brand is your value proposition. So it’s crucial to have a straightforward, succinct value proposition for any business. For our restaurant business, values will be created in affordable prices, incredible speed of services where the waiting time is reasonable and great customer experience by improving service performance.

Customer segmentation categorizes customers in different groups or people or organization that a business seeks to offer their services or products to. Customers are very significant in any business model and without them no profits can be realized and no business can survive for long. Customer segmentation makes it possible for business advertisers to better target their marketing campaigns to different subsets of audiences (Osterwalder & Pigneur, 2010). In our restaurant business, the targeted markets are customers who love food and are seeking for authentic, and original ancient traditional and cultural food. A restaurant business focuses on tailoring specific products or services of individual customers while providing value and in our case, our customers are those looking for genuine food as compared to conventional options. Targeted customers are families, special event or a regular eating out event. As analytics indicated, our focus shall be on customers who are willing to spending more money on better services and are willing to pay for different aspects of our offers.

The channels building block illustrates how a business communicates to their customers and reaches their customer segmentation to deliver on value propositions. A business interface with customers entails communication, distribution, and sales channels and a customer’s experience is analyzed from their interactions with channels (Osterwalder & Pigneur, 2010). There are various channel phases which we shall apply in our restaurant business which include;

  • Awareness: to create awareness of our services, we are going advertise in billboards, posters, pages, and television stations. We would place our adverts on billboards near our restaurants indicating our addresses and phone numbers, offers, types of food and our concept, and advertise the same on magazine or books. The use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit and Youtube will aid us in reaching to the younger generation who research on places to dine and who are keen on reviews done.
  • Evaluation: this allows customers to evaluate business value propositions. We shall provide customers with questionnaires to fill in after their meals which will allow them evaluate our value propositions, and use the online order platform to gather information given from our evaluation space. So after the payment we put an evaluation form where everyone can put their feedback and their opinion on the service they got in the restaurant. Also we will put comment or feedback section on the website so people can communicate directly with us. A suggestion box will also be strategically placed on all entrance points to our restaurant.
  • Purchase: this phase answers the question on how customers are allowed to buy specific products or services. Our restaurant business shall provide options like ordering over the phone, walking into the restaurant, ordering online on our website or emailing orders. Customers can also pay using cash, credit cards and debit cards.
  • Delivery: these are ways in which delivery of value proposition are delivered to a customer. Delivery of food to given addresses, picking of orders at the counter, driving by, and having your order passed to you are some of the ways our restaurant business shall deliver value propositions to our customers.
  • After sales: this indicates how post-purchase support is offered to customers. Loyal customers can be rewarded with points which they can redeem and get free food according to the value of their points. Loyal customers can enjoy a free meal on birthdays or anniversary dates. Branded calendars, free airtime, t-shirts, caps and umbrellas can be given to repeat customers.


Customer relationship is established and maintained with customer segmentation and to succeed in business, it is extremely essential to treat customers well (Osterwalder & Pigneur, 2010). Customer relationships can be maintained by cost reduction where the customer saves on money and gets quality food. Risk reduction whereby customers don’t incur any risks when consuming our foods and the services provided to them are risk free. By ensuring our foods and services are available to our customers at any time they may need them, ensures that our relationship is maintained and value is created. Allowing our customers to order for food at the comfort of their homes using their mobile phones ensures that we have provided them with convenience thus creating value and making things easier for them.  Our aim is mostly to build solid customer relations by providing a unique and cultural taste to our customers different from what other businesses offer in order to maintain long-term relations. Henceforth, customer relationship block is the most important and fundamental block in business canvas, and it differentiate us from other companies.






Above the graph indicates the viral loop. (Word press.) To keep a long term relationship with our customer we will be doing events, for example, special holiday edition food, décor, or event in the store, special discount; we will have loyalty program that customer can get.

Revenue streams building block identify cash earned by a business from each customer segment and the costs must be deducted from revenues to create earnings (Osterwalder & Pigneur, 2010). There are various ways in which revenue can be raised for a business which include auctioneering a percentage of the revenue of a product as a first price and also transforming the ownership interest from an illiquid asset into a liquid asset by permitting the security holder to trade it at a second price (Coleman & Heisler, 2012). This system allows us to raise financial capital for our business from investors without relinquishing any ownership stake in the company itself because it’s only a percentage of the revenue of a product that has been sold to an investor. From our business, a product like baked turkey can be sold and a percentage of revenue generated from its sales will be channeled to the investor.

Another way of raising revenue stream for our business is through the customer referral program and rewarding existing customers thus strengthening attitudinal and behavioral loyalty. The customer referral program is aimed at stimulating positive feedback by word of mouth from the existing clients’ base (Garnefeld, 2013). Our aim as a business will be to use the social connection between our existing clients to attract the noncustomers to our restaurant. This will be achieved by inviting the existing customers to participate in customer referral program and give their recommendation and if such a recommendation leads to acquisition of a new customer, then the existing client is rewarded. This is an efficient and cost-effective means of gaining a new client in our restaurant with profitability and growth of revenue for us.

Key resources building block is used to demonstrate the most important assets that are required for a business model to work. Such resources can be physical, intellectual, human or financial and allow businesses to reach markets, maintain customer’s segmentations, earn revenues and offer value propositions to their customers. Each business model requires a different key resource and in the restaurant business, the focus will be on human resource.

Key partnership describes the relationship between suppliers, vendors, creditors and other partners in a business model who are tasked in ensuring the business is a success. In a restaurant business, buyer-supplier relationship is crucial in delivery of reliable supplies and partnerships can be formed with other existing ventures to form a new business. Partnership is important in reducing risks, providing resources and optimizing business models (Osterwalder & Pigneur, 2010).

Key activities include production relating to designing, making a product with top notch quality. Key activities require knowledge management and training and for our restaurant business, solving customer’s problems and coming up with new solutions will be our main goal. Our business model will focus on networking, service provisioning and promoting our restaurant platform.

Cost structure describes the costs that are incurred in the daily operations of a business. This building block is very crucial for our restaurant business because our main focus will be on delivering high degree of personalized services to our customers by creating a value-driven business model (Osterwalder & Pigneur, 2010). Using economies of scope, we would ensure we cover a wide area of delivering food and our marketing activities and distribution channels to support various types of food products.





Coleman, T. P., & Heisler, J. C. (2012). U.S. Patent Application No. 13/287,758.

Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing77(4), 17-32.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Calculate your paper price
Pages (550 words)
Approximate price: -


Quality Research Papers

If you’re looking for an Essay writing service to help turn all of your hard work into a product that readers can appreciate, then look no further than our essay writing website. With a team of writers who go the extra mile, and customer support representative’s around-the-clock eager to assist you, we are ready to ace any exam or provide any posterity with what they need.

Top Assignment Writers

Our essay writers are experienced professionals who have the knowledge to write an essay about any subject matter in an interesting way while maintaining academic integrity. Our professional essay writers work day and night to ensure that you receive quality essays on time without any delay or interruption. With many years of experience behind us, our essay writing website is now led by professionals with extensive knowledge in various fields of study.

Zero Plagiarism

For any write my essay for me request, you will never need to worry about plagiarism or getting caught up in the stress of completing assignments when you use our professional services! Get started today by ordering your first paper from us and we'll give you 10% off!

24/7 Customer Support

We are available 24/7, 365 days a year to help you out with your academic needs! if you have any "do my paper" questions or technical concerns, simply chat with one of our essay writing customer service representatives via the Chat Window on the bottom right corner of this screen

Prompt Delivery and 100% Money Back Guarantee

These academic experts are distinct from most other essay writing websites because they have doctoral degrees and decades of professional experience in academia. And because they know how overwhelming college life can be, we waive all minimum deadlines so you can focus on studying without worrying about your assignment always hanging over your head.

Free Revisions

Our Academic writers are confident and highly capable to take on any challenge ranging from a simple high school essay, question and answer assignment help, PowerPoint Presentation, research paper, dissertation, among others . However, we do not allow customers who abuse the free revisions privilege.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

When the world rushes and deadlines increase, it's hard to put your best foot forward. is here to help you with top quality essays on all topics, from history papers and engineering design descriptions to sociology case studies. For any write my essay for me request, you can count on a professional team of essay writers who are well experienced and researched in their field as they develop an original paper for you with 24/7 customer support.


Homework Help Service is an excellent solution for all your problems regarding writing an outstanding admission essay. You don't need to worry about anything anymore because we will provide you with high-quality papers written by expert writers who know how to write professionally!


Paper Formats and Types

From time management skills to APA format citations; from MLA formatting rules for research papers; from college application essays where the stakes are high--all these aspects of academic life become clearer as we write it all down on paper! is a professional essay writing service that provides students with well-researched, high quality essays on any topic and at any level of study.


Editing & Proofreading

Some of our clients prefer to write their essays themselves and have a third-party like proofread it for errors after they are done writing. We have a skilled team of editors who examine your paper closely, looking out for any mistakes that may lessen the appeal or effectiveness of the essay as well as make amends in order to better improve its overall quality before you submit it anywhere else! For all your editing needs, turn to


Revision Support

You work hard at your academics, and you should be rewarded, with a revision or modification for free on any order from a discursive essay , assignment to dissertation papers.