A brand manager is responsible for ensuring that the services, products, and product lines of a company resonate with the potential and current customers. Brand managers continuously monitor marketing and consumer trends, keeping an eye on competitive products and services in the marketplace, to fulfill their duty. The skillset for brand managers includes strong research and analytical skills, excellent verbal and written communication skills, knowledge of CRM software usage, in-depth understanding of a company’s products and future concepts, ability to think innovatively and creatively, budget-management proficiency, familiarity with latest technologies, trends, and methodologies in production and marketing, and analytical skills in forecasting and identifying challenges and trends.
In the United States, the salary range for brand managers ranges from $55,000 to $120,000 per year (Glassdoor.com). All types of companies need a brand manager since the market performance of a company depends on the popularity and value of its brand. A plant manager, also referred to as an industrial production manager, is in charge of a production or manufacturing facility or plant. Plant managers are actively involved in the daily operations of a production or manufacturing plant, as well as the long-range plans of a company. The skillset for plant managers includes financial management proficiency, excellent verbal and written communication skills, leadership, adaptability, ability to maximize staff utilization, ability to motivate, ability to increase production efficiency, decision-making skills, quality control skills, and time management proficiency.
In the United States, the salary range for plant managers ranges from $100,000 to $180,000 per year, depending on factors such as education, company size, and the industry (Salary.com). Manufacturing and production companies need plant managers to effectively manage the day to day operations of their production or manufacturing plants. Brand managers and plant managers work together to build a strong brand and increase the value of a company – the plant manager ensuring production quality, while the brand manager ensures that products match the needs of customers.