Social media is a form of communication that is based on the internet. Social media users enjoy numerous benefits like building relationships; Social media is beyond companies linking with their consumers; it is also about connecting individuals to individuals (Clark, Black & Judson, 2017). Social media users have a chance to make numerous friends through social media. From a professional view, social media users grow their professional network online excellently through connecting with role models, mentors, colleagues, and other professionals. Secondly, help users share their expertise by allowing them to discuss what they are conversant with and what they desire to learn. Through users sharing their expertise attracts personal connections and potential; professionals. Users learn ways to present their professional experience, results, and achievement, and the users get greater chances to link with other individuals of like mind. When social media users share content on a subject that they are knowledgeable about, they acquire excellent credibility. When users live their brand, and their actions reflect their social media presence, it confirms that they can be reliable. The relationships they are creating will be more valuable and authentic.
Lastly, Educate users: Social media have a lot of noise; this helps users refine what they actually mind about and what they truly want to deliver (Vaportzis et al., 2017). Users can make lists that curate information from their thought leaders in the space, preferred persons, or media openings. Users easily learn about current schedules and stuff happening near them. However, social media have some dangers to the users like; Use of social media damages users capability to have effective face to face communication by making it unusual and awkward to get something and reply with a thoughtful message through spoken words (Wang et al., 2016). The rationale behind this statement is that users over-depend on a keyboard to deliver communication. Also, social media causes absences of emotional linking. Sometimes, an excellent chat on social media seems terrible as users cannot sense the enthusiasm or emotion from the other individual. It makes users wonder whether conversing persons mean what they chat.