Case analysis report
– All requirements are in the attachment.
– The referencing style we use is the Harvard style, and please do not use fake references.（More than 6 references）
– I hope to get a very high level essay and get a great mark.
Marking criteria
The report will be assessed based on the following criteria:
Analysis of the organisation’sexternal environment;
Analysis of the organisation’sinternal environment;
Pulling it together – quality of the SWOT; Do the organisation’scurrent strategies fit with the external and internal environments? Are there clear conclusions on key issues/problems?
Practicality of the recommended strategies – is there enough justification based on sound evaluation of alternative recommendations? Do the recommended strategies fit in with the earlier analyses?
Overall application of relevant concepts, theories and models;
Quality of arguments and general coherence of the overall report – are arguments convincing and well structured?
General layout and presentation of the report (including length, spelling, grammar and referencing).
The report is not to exceed 10 pages (12-pt font, 1.5 spacing, 8 pages is the most perfect number of pages), excluding cover sheet, executive summary, references and appendices. Appendices should contain only supporting diagrams, tables and the like and should not be a proxy for additional text. This page limit will be strictly enforced and tutors can choose not to read any pages beyond the 10-page limit.
