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Mkt 2-2 milestone: persona (target market)


In this milestone, you will select the product that will be the basis for all of your work on the project from the list provided in the Project One Guidelines and Rubric. Then you will conduct research on the target market and develop a persona, which will guide your decisions and work on the remaining marketing plan components for the project. 4 pages


2. Persona (Target Market): Research the target market (potential buyers) for your chosen product to develop a persona. Specifically, address the following:

A. Conduct target market research to identify key demographic and psychographic characteristics.

B. Develop one persona that represents users of your chosen product. 

C. Draft this portion of the project as part of the Module Two milestone, and after you receive feedback from your instructor, revise your persona as needed for inclusion in your project submission.


o Gourmet truffles with fruit, herb, and flower extract infusions

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