whatsapp

Connect on Whatsapp : +1 206 673 2541, Get Homework Help 24x7, 100% Confidential. Connect Now

Marketing ethics | Marketing homework help

  1. C. Markkula, Jr., a co-founder of Apple, takes the position that access to the internet is a privilege and not a right. To curb some of the abuses and harmful effects Markkula suggests (perhaps tongue in cheek or perhaps seriously?) a drivers license approach to the internet. In essence to obtain and maintain your ability to use the internet you would have to go through a process similar to obtaining and retaining your drivers license.

What do you think of Markkula’s idea and why in your opinion would this work or not work? What are some of the ethical implications of such an approach?

  1. In light of several privacy violation incidents in the past few years, lawmakers in the United States are planning to introduce “Do Not Track” legislation that will allow internet users to block companies from gathering information about our online activities. For example, Apple and Google were criticized recently, after it was found that both iPhone and Android devices regularly track user’s location and stores data.

Do you support such legislation?

Does this impede a business’s ability to conduct proper marketing research to best serve their customers? Please provide a rationale for your answer.

 

 

Get FREE Essay Price Quote
Pages (550 words)
Approximate price: -