The reading material this week covers the context of how artificial intelligence (AI) and machine learning (ML) influence the capabilities of big data analytics. Address the following in your discussion:
Identify and discuss two advantages of machine learning and AI in big data analytics.
How has the use of AI and ML impacted businesses such as Amazon, Walmart, or the travel industry?
Chaudhary, K., & Alam, M. (2022). Big data analytics applications in business and marketing.
Think of a business that may use data to apply predictive analytics to make business operations decisions. Discuss what types of data would need to be collected, how that information would be gathered, and how the relationships between those data would be identified and used. Think of and share how these same concepts may be applied in your current or a past job role.