Is the use of the Internet to gain product information before a purchase a form of free-riding ?
Does the use of the Internet, by its virtually unlimited availability of products, promote and enhance the gray market? If so, how can manufacturers address these issues?
Why are marketing channel decisions as important as pricing and product feature decisions?
Indicate whether the statement is true or false.
Strategy is important to every firm, but the Internet changes quarterly, which elevates strategy to a mission-critical task.
