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Walmart is a huge retailer, but gets only about a quarter of its sales from outside the United States. Coles is one of the largest retailers in Australia and gets very little of its sales outside Australia. Assess the international retailing sector using online resources, such as globalEDGE? and A. T. Kearney (www.atkearney.com ).
Based on your research:
(a) What factors should these top retailers consider in choosing countries for internationalizing their operations?
(b) What are the best markets for these firms to target for foreign expansion?
(c) What types of questions should management at each firm ask in assessing their readiness to internationalize?
