Paper Details
Role and Impact of Social Media in PR NEW
Resource: The Practice of Public Relations, Ch. 10
Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.
Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.
Incorporate the principles of PR that you have learned to date.
Develop a 700- to 1,050-word recommendation as part of your response.
Use two outside references to support your points.
Format your paper consistent with APA guidelines.
What are the keys to creating effective copy and design for advertisements? What components does a campaign need to break through the advertising clutter? How might we grab the attention of the consumer?
