Currently, New Belgium has been much more successful using social media than competitors Boston Brewing Co. and Sierra Nevada. How has contributed to the firm’s marketing strategy? What are some suggestions for the use of social media in the future?
Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.). Tell us your favorite product that you purchased using social media and what positioning statement the company used. How much did social media clearly portray this positioning statement?
How do social media platforms such as Instagram and YouTube potentially change the dynamics of media coverage in the context of a system controlled by a few large companies? Could Instagrammers and YouTubers be considered culture jammers? Explain your answer.
Explain the changing nature of the social marketing environment and critically evaluate the importance and value that can be derived from implementing a sustainable corporate social responsibility strategy within an organization.
