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The Omnichannel Communications Analysis | PowerPoint Help

The Omnichannel Communications Analysis instructions are described as follows:

  • Research and present evidence of a brand’s Omnichannel Communications Strategy.
  • The Omnichannel Communications Analysis should be presented in a PowerPoint format with narration that is 5- to 8- minutes in length. Providing you the opportunity to clearly showcase visuals of the communication mediums the brand utilizes.
  • The Omnichannel Communications Analysis should include
    • Introduction
    • Evaluation of Current Brand Media Strategy
    • Discuss the brand’s Integrated Marketing Communications Program which is a carefully blended mix of promotion tools.
      • Does the brand have a consistent, clear, and compelling company and brand message?
    • Discuss the Promotion Tools the brand currently utilizes which may include a combination of Advertising, Personal Selling, Sales Promotion, Public Relations (PR), and Direct & Digital Marketing and show Brand Communications Examplesfrom various major media channels that include:
      • Television
      • Digital, Mobile, and Social Media
      • Newspapers
      • Magazines
      • Radio
      • Out of Home (OOH)
        • Show examples of Informative, Persuasive, and Reminder communication methods.
      • Recommendations
        • Strategically consider what the brand could be better when considering the overall Integrated Marketing Communications Program, Promotional Tools, and Brand Communication Examples by way of major media channels.
      • Conclusion
      • Thank You
      • References
      • Appendix

Assignment Guidelines

  • PowerPoint Presentation Best Practice Tips
    • Simplify and limit the number of words on each screen.
    • Use consistent and well-designed slides.
    • Be creative! Your presentation should be visually engaging.
    • Make the Title Slide Stand out.
    • Have your slides tell a continuous story.
    • Use contrasting colors for text and background.
  • You must cite all sources (including the assigned course text) and should use APA format.
  • All sources must be cited via APA Format (Reference and In-text citations)

 

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