TESLA’s Vertical Integration Strategy

Reflection Paper

  1. In what way has Tesla used vertical integration to gain a competitive advantage in the automotive industry?
  2. What value chain segments have Tesla chosen to enter and perform internally?
  3. Has vertical integration strengthened its market position?
  4. If you were one of the Decision Makers at Tesla, would you have adopted a different type of strategy (horizontal or vertical) for the company to strengthen its competitive advantage? Why and why not?
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