Employee Value Proposition | Help in Homework


Employee Value Proposition-Is it good enough?

Unit Learning Outcomes

Select strategic recruitment sources. (4)

Develop recruitment messages. (4)

Identify recruitment metrics. (4)


  1. Select an organization, either where you work, or one you are interested in, AND have not used in past course research and/or papers.
  2. Identify the Organization’s Employee Value Proposition. (Watch the following video for an example of an EVP @ Dell):

3. After identifying the Employee Value Proposition, select a job within the organization, and do the following:

  • 1-Evaluate whether you think the EVP is effective. Use ‘How to Develop an Employer Value Proposition’ on page 256-257 as a guide.
  • 2-Identify how you would market the organization and the job to job seekers, include a short (phrase to a sentence or two) recruitment message.
  • 3-Identify where the organization is sourcing for current job seekers. If unable to determine, discuss where they would source job seekers. Do you have any other recommendations for where to source applicants?
  • 4-What metrics would you recommend using to measure the efficacy of the recruitment message?

Submission Requirements

The submission should:

  • be 8 pages
  • include a title and reference page
  • follow APA 7th edition formatting
  • include 5 outside sources
    • Note: These should be primarily from professional, e.g. Harvard Business Review, and scholarly sources e.g. Personnel Psychology, Journal of Management, or Academy of Management Review


How to Develop an Employer Value Proposition


A positive employer value proposition differentiates you as an employer. An employer value proposition should capture the essence of what it is like to work for your company and appeal to prospective employees. Here are four steps in developing a positive employer value proposition.

  1. Analyze the current perceptions of your target audience. Answering questions such as “Why should I want to work for us?” or “Why are we different or unique as a place to work?” can help you understand your strengths as an employer and identify the characteristics you want to play up in your brand. Because people often stay at an organization for the same reasons they joined it in the first place, understanding why employees stay can also help an organization identify its competitive advantage as an employer.
  2. Align your employer value proposition with your firm’s policies, practices, culture, and values. Use aspects of the corporation’s values, culture, and image to appeal to potential applications as well as current employees.
  3. Communicate your story clearly and consistently. Generate favorable publicity such as news stories about your organization featured in various media. Incorporate employer value proposition elements into the firm’s job advertisements and product packaging and encourage employees to spread the brand via word of mouth. Consider sponsoring scholarship, events, or donating products or equipment to universities at which you would like to portray a strong employer value proposition.
  4. Measure and improve your employer value proposition effort by periodically repeating step 1 to see whether people’s perceptions of the company have changed. Establishing metrics up front can help you assess whether your efforts are working.

Recruitment Project

Recruitment Project
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContent
100 to >99.0 pts

Exceeds Expectations

Addresses specifics of assignment demonstrating critical thinking abilities by synthesizing research. A minimum of 5 professional/scholarly outside sources used.

99 to >79.0 pts

Meets Expectations

Demonstrates understanding of content but greater development needed. A minimum of 2 scholarly outside sources used.

79 to >0 pts

Does Not Meet Expectations

Opinion based commentary with one or no scholarly outside sources.

100 pts
This criterion is linked to a Learning Outcome APA Formatting
25 to >24.0 pts

Exceeds Expectations

All aspects of APA formatting followed.

24 to >20.0 pts

Meets Expectations

No more than 1-2 APA formatting errors.

20 to >0 pts

Does Not Meet Expectations

No more than 3 APA formatting errors.

25 pts
This criterion is linked to a Learning OutcomeGrammar/Spelling Tone
25 to >24.0 pts

Exceeds Expectations

Professional 3rd person perspective used with little to no spelling/grammar errors.

24 to >20.0 pts

Meets Expectations

Professional 3rd person perspective used with no more than 1-2 spelling/grammar error.

20 to >0 pts

Does Not Meet Expectations

Casual tone used with more than 2 spelling/grammar errors.

25 pts
Total Points: 150
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