Advertising, Creative, and Media Strategies Paper NEW
Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library.
Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following:
• A short analysis of Baderman Island, including its unique selling points and its marketing situation
• An analysis of your target audience, including demographics, psychographics, and lifestyle
• Creative strategies that you might adopt to develop your campaign
• A positioning statement for the campaign
• Your message platform—Is it a call for action, for example, or is it brand building?
• At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home
• A rationale for all strategies including creative and media choices
• Define and defend your choice of resources including in-house, freelance, agencies, and so forth.
Format your paper consistent with APA guidelines.
