Accounting practitioners have criticized some proposed accounting standards on the grounds that they would be difficult to implement because of measurement problems. They therefore conclude that the underlying theory is inappropriate. Assuming that the critics are correct about the implementational difficulties; would you agree with their thinking? Discuss.
You have been hired as a marketing research analyst by P&G. Your boss, the market manager, is wondering whether the market for toothpaste can be segmented based on the benefits consumers seek while buying toothpaste. Explain to your boss (a student in your class) the analysis that you would conduct.
